A marketing advantage that energises a business

Successful brands have a strong core; they know why they exist and why people care. When a brand story feels right, it focuses, aligns and energises a company. Expressed memorably, it provides a guiding light for all marketing efforts, whether that's brand, product or sales.

The CP Lime team are an inspiring bunch. Fed up with a traditional agricultural technique that didn't work very well, they invented a better product. The marketing challenge was set: to 'cross the chasm' and convince a broader, if sceptical, audience to try something new. The product is superb, but first, they needed a higher-order advantage – the mission To Grow A Healthier World From The Ground Up was underway. And who better to be the voice of healthier farms than worms.

Delivered: a brand story and end-line, brand advertising, product advertising, an explainer video and a framework to show how it all fits together.

Brand advertising

WRM News is a flexible format that lands a range of points and showcases different situations - while dramatising fast-paced new news. The humour injects the team's personality and cuts through to this audience who have “seen it all before”.

Product advertising

It’s not enough to have a superior product. Hard-working trade ads need to be noticed to generate sales interest. Benefit-led product ads, in a striking style, confidently stand out in the trade press. 

Education and sales

A simple video is the best way to turn a truckload of complicated features and benefits into a story that’s easy to digest. Gently educating farmers with a film that feels much shorter than it is.

The brand advantage

Cracking the brand advantage was the key to unlocking an integrated marketing plan that is bigger, benefit-led and sets CP Lime apart from their competitors in and out of the sector.

They're now on a grand mission - the company has transformed from inventors to crusaders, backed by their slinky sidekicks.

Why we exist

We’re on a mission to grow a healthier world from the ground up

What sets us apart

A home-grown family business with farming backgrounds, who are passionate about healthy farms

What makes people care

  • Healthier soils and animals, leading to healthy, sustainable farms, food and families
  • Fast-acting, accurate products that are easier to transport and use
  • Perfectly sized pellets can be customised with all the nutrients you need

How we do it

  • Natural, healthy, biologically friendly products
  • Kiwi ingenuity for more effective and efficient products
  • Trustworthy team with all the know-how and support farmers need

Our promise

Delivering what your soil and animals would ask for

Scott Pascoe

Founder, CP Lime

“I don’t know how we didn’t see it before. It felt so right; we started using the line in press releases the very next day.”

Find your story and bring it to life

Magnetic assets that make an impression

Hassle-free creative starts here

Come and visit us

We're based in the old smuggling heart of London, Limehouse

London, England, UK

45 Sirius, 3 Jardine Road, London E1W 3WE

ahoy@smugglers.pro

(+44) 7957 595 419

Hassle-free creative starts here

Come and visit us

We're based in the old smuggling heart of London, Limehouse

London, England, UK

45 Sirius, 3 Jardine Road, London E1W 3WE

ahoy@smugglers.pro

(+44) 7957 595 419