Bristling with benefits and style, the Ministro flask deserves to be the world's favourite airline flask. We got it, time to take those in charge of passenger experiences on a journey.

Strategy: Hold a mirror up to cabin crew's high standards – people performing elegantly in pressured conditions – by creating premium marketing materials designed to create desire and trigger a switch.

Creative: A positioning that encapsulates the highest-order benefit: Performance Under Pressure, a visual language that would make a Scandi lux brand jealous and a film with the orchestrated elegance of ballet through the movement, lighting and shape.

The Smuggle: Take a functional product to a higher level.

I’ve been working with Ross and Emma for a while now. I’m delighted with what they’ve produced for us so far and can certainly vouch for the exceptional enthusiasm, responsiveness and top-notch quality of their work.

Gordon Oakley

Managing Director, Malton Inflight