Ministro: Performance Under Pressure

Bristling with benefits and style, the Ministro flask deserves to be the world's favourite airline flask. We got it, time to take those in charge of passenger experiences on a journey.

Strategy: Hold a mirror up to cabin crew's high standards – people performing elegantly in pressured conditions – by creating premium marketing materials designed to create desire and trigger a switch.

Creative: A positioning that encapsulates the highest-order benefit: Performance Under Pressure, a visual language that would make a Scandi lux brand jealous and a film with the orchestrated elegance of ballet through the movement, lighting and shape.

The Smuggle: Take a functional product to a higher level.

I’ve been working with Ross and Emma for a while now. I’m delighted with what they’ve produced for us so far and can certainly vouch for the exceptional enthusiasm, responsiveness and top-notch quality of their work.

Gordon Oakley

Managing Director, Malton Inflight