Kaspersky gamer series
Deliverables: Digital ads
From here: PC gamers invest huge amounts of time and money into their gaming setups, yet many hold onto the dangerous belief that they’re immune to cyber threats – or that security software will lag their performance.
To there: An electrifying campaign exploring the intersection of cybersecurity and gaming. By putting Kaspersky experts directly inside a computer game to speak with authority, the films bridge authentic player culture with security awareness.
The creative experience
To earn the trust of a hyper-tech-savvy audience, standard security messaging won't work. Where better for experts to speak than from inside the game itself?
By placing cybersecurity geeks into relatable game environments, we gave players experts they'd actually listen to – creating an authentic, entertaining way to showcase how the product protects high-performance setups
The smuggle
Talking-head corporate interviews are notoriously dry; we turned them into dynamic, visually rich films set directly inside the game.
By blending in-game environments with expert authority and fast-paced editorial styling, we transformed routine product features into an engaging narrative – proving that cybersecurity can fit seamlessly into high-performance gaming without the friction.
Yes, amazing! I love these films – outstanding work!
Rainer Brock
Head of Content and Platform, Kaspersky