Vitalise
Delivered: 3D brand world, explainer film, ads and assets
From here: Take a business whose realm is heathy farms and happy livestock and create a world of creative assets that stand out in a crowded market – without blowing the budget.
To there: A vibrant 3D world of characters and landscapes ready for multi-channel deployment. From explainer films to press ads and event merch, the result is a consistent, highly adaptable brand presence.
“When media sales reps start calling you because your ads look too good not to publish, you know the creative has hit the mark. The Smugglers gave us a style all of our, and the brand world makes our marketing effortless.”
Scott Pascoe, Vitalise by CP Lime
The creative experience
Agricultural advertising is full of predictable stock photography. We broke away from convention with a playful, super-stylised, tactile 3D brand world, anchoring it with cute animal characters to clearly signal the product range.
It delivers an instant point of difference while keeping the visual cues familiar and authentic for New Zealand farmers
The smuggle
Instead of creating or shooting single-use assets, building a modular 3D world gave Vitalise an unlimited library of creative content.
From full-length animated explainer films down to incidental stills for social posts, emails and posters, a single asset build was engineered to power campaigns indefinitely across all paid and owned channels.
