National Crypto Association
Delivered: 10 module e-learning course and animated films
From here: A complex and misunderstood technology lacks confidence among everyday Americans. A new not-for-profit brand needs to be known as a trusted resource to educate the curious and cautious so they don’t miss out on the benefits the technology can bring them.
To there: A cute character sets out on an animated journey across America, guiding learners step-by-step through ten modules covering how crypto works, how to stay safe, and how everyday folk are using it.
The creative experience
Crypto is dominated by dense tech jargon and crypto bro tropes. We took the complete opposite path: creating a 3D world that feels familiar and approachable. We built in familiar analogies and clear learning cues to help people decode the complex tech.
To keep the client team smiling throughout the process, we packed the animation with easter eggs – from a personalised street sign to a pet cameo.
The smuggle
Traditional 3D animation pipelines are slow and costly. We engineered custom, tech-enhanced workflows that link incompatible tools – combining real-time character animation with audio-driven 3D environments.
This custom setup allowed us to iterate fast, maintain total creative control, and deliver high-craft, feature-grade animation without traditional production bottlenecks.
