Epson: Heat-Free Technology

Deliverables: Digital ads

From here: A complex technical pitch for Epson’s game-changing Heat-Free Technology –struggling to convince risk-averse corporate buyers to switch from legacy laser printers to high-efficiency inkjet.

To there: An iconic visual campaign that made heroes of the savings and product features (faster speeds, lower energy bills, and reduced carbon emissions) by simplifying complex corporate messages into sharp, high-craft CG landscapes.